Your Guide to An Innovative Law Firm


While the legal industry is often known to be more traditional, more and more legal professionals nowadays are seeking to implement the element of innovation in their day-to-day legal practice. The basic step involving innovation remains how to meet your clients’ requirements and provide an end-to-end client-centered experience.


Law firms need to focus on what clients really want, and deliver legal services to them accordingly, in the most efficient and profitable way possible. Being able to deliver efficient legal services with maximized profit is the foundation of all law firm innovation strategies. In today’s competitive era, law firms need to make sure clients are receiving a client-centered experience. This will help law firms gain more reviews and referrals that will help them stand out from their competition.


This World Creativity and Innovation Day, we have put together some key points that will help your law firm implement the basic steps of innovation.


  • Implementing alternative fee arrangements

An alternative fee arrangement is when law firms provide clients with a different method of payment, other than the traditional hourly billing payment. The current term that can be used for this is ‘AFAs’ or “value-based billing.” The purpose of this is that the attorney gets paid for the value of the legal work and service that he has provided rather than paying for the amount of time it has taken to deliver that service.


Some examples of AFAs include fee caps, fixed fee/flat fee, full contingencies, partial, portfolio fixed fees, evergreen retainers, and risk collars.


  • New forms of client communication

According to a 2018 Legal Trends Report by Clio, there remains a clear disconnect between how lawyers communicate with their clients, and how the clients actually prefer the communication to be. The report also reveals that only about 2% of lawyers think that clients prefer in-person meetings.


Being able to bridge this communication gap, law firms will not only build a client-centered experience for the clients, but this will also prove profitable for the law firm itself. For this to happen, it is extremely crucial that your law firm innovation plan is a successful one. Some ways to constantly keep in-touch with clients include:


  • Sending updates via email
  • New forms of client communication
  • Managing a professional receptionist service that answers and connects your business calls and messages to the appropriate matter
  • Texting or using your business’s WhatsApp number
  • Using client portals that allows clients to access case information whenever they are required to
  • Implementing client intake and client relationship management tools to help improve the entire process run smoothly without any disruptions.


  • Making your legal services more accessible

When your law firm plans to build new revenue channels, this means that you have to make sure you are able to reach all potential prospects when they look out for a lawyer, and existing clients when they require additional legal services. Making your legal services more accessible gives you a competitive edge and will help your business grow with new clients. Website accessibility, image descriptions along with captions and videos are some innovative ways for more accessibility.


  • Making use of legal analytics and artificial intelligence

With the help of legal analytics and artificial intelligence, law firms are able to sort through vast amount of data to find notable trends. This will also help you conduct legal research, market your law firm, and drive business insights that will help you make better decisions for your business.


  • Use of cloud-based legal practice management and automation systems

Automation systems have taken the legal industry by storm and legal practitioners have realized the importance of it if they choose to deliver creative and innovative strategies for law firms. With times like today, it is absolutely essential for lawyers to take their case with them wherever they go, especially when remote working options have been taking over.


With the help of cloud-based legal practice management systems, lawyers can easily work remotely, respond to clients more quickly in real-time, access and share case files and documents anytime from anywhere, with their team members, and much more. In case your law firm has not yet moved to cloud, this is a good opportunity and area to start with practicing innovation.